| |
|
|
| ROLE |
|
SKILLS
ADDRESSED |
|
|
|
|
MANAGEMENT |
|
•
|
Coaching
performance |
| |
• |
Mentoring
for performance improvement |
| |
• |
Transitioning
from sales to management |
| |
• |
Effective
coaching sessions |
| |
• |
Assessing
skills of your team |
| |
|
|
| SALES |
|
• |
Account/client
strategy |
| |
|
• |
Sales
strategy development |
| |
|
• |
Opportunity
strategy |
| |
|
• |
Personal
sales effectiveness |
| |
|
• |
Selling
professional services |
| |
|
• |
Presentation skills |
| |
|
• |
Discovery
techniques |
| |
|
• |
Handling
objections |
| |
|
• |
Setting
and uncovering competitive traps |
| |
|
• |
Competitive
positioning |
| |
|
• |
Call
planning |
| |
|
• |
Customer
collaboration |
| |
|
|
|
|
|
|
|
|
| PRE-SALES |
|
• |
Demonstration
techniques |
| |
|
• |
Uncovering
customer issues |
| |
|
• |
Aligning
presentations and demonstrations with client needs |
| |
|
• |
Understanding
how organizations work |
| |
|
• |
Conducting
productive discovery sessions |
| |
|
• |
Developing
and using high yield questions |
| |
|
• |
Handling
objections |
| |
|
• |
Setting
and uncovering competitive traps |
| |
|
• |
Competitive
positioning |
| |
|
• |
Improving
presentation skills |
| |
|
• |
Aligning
with strategic sales messages |
| |
|
|
|
|
BUSINESS DEVELOPMENT |
|
• |
Improving
listening skills |
| |
|
• |
More
effective call preparation |
| |
|
• |
Understanding
and using high yield questions |
| |
|
• |
Uncovering
prospect pains and issues |
| |
|
• |
Understanding
prospect’s visions and needs |
| |
|
• |
Call
planning |
| |
|
• |
Conducting
productive calls |
| |
|
• |
Giving
peer to peer feedback |
| |
|
• |
Understanding
and articulating business benefits to prospects |
| |
|
• |
Managing
gatekeepers |
| |
|
• |
Handling
objections |
| |
|
|
|
|
CHANNELS |
|
• |
Portfolio
planning |
| |
|
• |
Assessing
partners |
| |
|
• |
Understanding
partner business goals, issues and needs |
| |
|
• |
Business
planning |
| |
|
• |
Building
and maintaining strong partner relationships |
| |
|
• |
Communicating
effectively with partners |
| |
|
• |
Sales
and marketing with partners |
| |
|
• |
Creating
effective campaigns |
| |
|
• |
Analyzing
sales funnels |
| |
|
• |
Co-selling |
| |
|
• |
Coaching
partners |
| |
|
• |
Reviewing
pipelines |
| |
|
• |
Conducting
business reviews |